Bruno Rainaldi cut his teeth in the field from a very young age, working in furniture design communication. Ironically, he called himself a “sidewalk designer”, and his style ” rigorously chaotic”. He manages Milan’s first High-Tech store on Corso di Porta Ticinese, joins Maddalena De Padova in the historic showroom in Corso Venezia and Enrico Baleri as partner of Baleri & Associati, defining communication strategies for design companies and sale points. He founded Rare Studio, of which he is the soul and the creative director, and beginning with fledgling collaborations as artistic director/designer with Italian design companies Alivar, MDF, Mussi Italy, and Sintesi, followed by Terzani, Slamp, Casprini, Annibale Colombo, Bilumen, David Medrano and Dilmos, and his most recent project for Opinion Ciatti. With a deep knowledge of the market, a great passion for the arts and a precious talent for transversal associations accumulated over the years, Bruno Rainaldi has finally tied his professionalism to interior design. In 2002, with Marta Giardini Entratalibera, he opened a very special space in Milan where he exhibits his progects and a selection of objects, a “laboratory of forms” open to research and experimentation.