V Floor Lamp

Arturo Alvarez is an established recognized creator both inside and outside of Spain, by his conceptual contributions to the world of lighting design. He was born in Pontevedra, Spain, in 1964. From the beginning he has developed his own style with strong personality. He handles shapes, volumes and light sources fluently in a simple and elegant way, masterfully mixing them and bringing a new vision of creative lighting, coming to conceive in the spaces having surprising scenographic light staging. Currently he continues to explore different lines of work and expression. Curiosity is the virtue that guides the design process of Arturo Alvarez, creative director of his firm, who through exploration, taking quotidian materials out of their natural context, gets to new and surprising uses. This research led him to the development of SIMETECH®, an innovative and highly malleable material, that achieved the BEST OF YEAR award from Interior Design in 2014 as best lighting solution.