Walls as paper, shadows as nature, space as architecture – with Design to Shape Light and an upcoming new collection as its cornerstone, Louis Poulsen aimed to intrigue and captivate with an ambitious stand design by GamFratesi at Euroluce this year.
Louis Poulsen had commissioned the Danish duo GamFratesi to capture the Louis Poulsen spirit in an out-of-the-ordinary stand design.
By creating an architectural structure inspired by Japanese paper art, GamFratesi had sought to create an out-of-thebox space that made visitors think about how cuts, lines and shapes can affect light and create ambience.
Flanked by two PH Artichokes and a vast tree, the entrance set the scene, showcasing the powerful Danish design tradition that defines Louis Poulsen. The stand folded like paper and invited visitors to explore various angles, corners and sides and to uncover exceptional designs both inside and around the space.
Celebrating Louis Poulsen's philosophy of designing to shape light and inspired by the classic virtue of Danish design, GamFratesi, the most stirring design duo of our time, have designed a lamp dubbed Yuh.
One of the essential features of the lamp is being personal. The lamp is flexible and takes up little space. It rotates, rises and drops, illuminating and creating ambience in the required area. A lamp created just around you.
The shade is determined geometrically from the functional movement of the screen on the vertical pipe. A minimal shape created from a circle to a line.
A complex technical system allows the movement of the shade and LED technology inside provides a high quality of light. In the upper part of the tube a button acts as switch and dimmer.
Yuh is available from autumn 2017 and comprises a table lamp, a floor lamp and a wall lamp, which are all available in white or black.
In addition to Yuh and the extensive core collection of design that shapes light, Louis Poulsen had previewed three additional upcoming autumn launches, including a first ever historic Poul Henningsen PH 5 in a new mini version, the elegant VL38 in black and brass, as well the classic Doo-Wop pendant in new metal finishes.
GamFratesi was established in 2006 by the Danish architect Stine Gam (born 1975) and the Italian architect Enrico Fratesi (born 1978). They met at the Department of Architecture at the University of Ferrara in Northern Italy in 2004 and have since studied together at the Aarhus School of Architecture in Denmark. GamFratesi have a studio in Copenhagen, but often travel to their Italian base in Pesaro in Italy.
Founded in 1874, the Danish lighting manufacturer Louis Poulsen creates products that encompass the duality of design and light. Every detail in the design has a purpose. Every design starts and ends with light.
Louis Poulsen offers a range of lighting aimed at the professional and private lighting markets, with lights and solutions for both indoor and outdoor applications. In close partnership with designers and architects like Poul Henningsen, Arne Jacobsen, Verner Panton, Øivind Slaatto, Alfred Homann, Oki Sato and Louise Campbell, Louis Poulsen has established itself as one of the key suppliers of architectural and decorative lighting and has a global presence with dedicated showrooms in Copenhagen, Stockholm, Miami, Oslo, Los Angeles, Tokyo and Dusseldorf.