Viiva 102CM Wall Lamp

With an ethical vision, understandable and close to people, Silvana Angeletti and Daniele Ruzza design essential objects that are capable of existing over time. They are looking for harmony and beauty that arise from the effective management of the production process and in response to changes in society and ways of living. They create objects with a soul, capable of relating to environments and people. They are industrial designers since 1994, when Guzzini put their Zazà coffee maker into production, still in the catalog. Partners in life and work, after graduating in Industrial Design at the ISIA in Rome choose to live in Rieti, away from the capitals of design, to maintain a more authentic vision of the profession, which must deal with complex problems: with functional and technological to economic, from social changes to new user needs. ANGELETTI RUZZA have collaborated with numerous Italian industrial realities in the furniture sectors (Alivar, Bottega Intreccio, Brilliant, DAA, Emu, Fiam, My Home Collection, Roche Bobois, Rubinacci, Poltrona Frau), lighting (Nemo, Oluce), complements of furniture and appliances (Colombo Design, Faber, Hotpoint / Indesit Company, Irsap, Kalon, Tonelli) and bathroom furnishings (Azzurra Ceramica, Flaminia, F.lli Fantini, Gedy, Globo, Graff, Teuco), creating essential and functional products. Far from the coldness of minimalism, their objects seek simplicity and authenticity which is expressed in expressive, soft and pure forms. The diversity of the production sectors and the scale of the products, from the industrial one made in large numbers to the artisanal object in small series, as well as the deepening of heterogeneous techniques and materials have allowed him to bring contaminations and experiments in various areas of industry . But always within a dialogue with the project interlocutors. ANGELETTI RUZZA indeed show a traditional approach to design. The product was born in the ongoing comparison with the company, as a union of specific skills and objectives. With selected realities, with which there is affinity of vision, they build relationships of mutual trust and respect, conquered and confirmed over time. From 2002 to 2006 they were artistic directors of GSI Ceramica, from 2007 to 2014 of Azzurra, from 2015 to 2018 of Brilliant and My Home Collection. Today of Bottega Intreccio, KALON and GLOBO. A role, that of the art director, which brings them even closer to companies and with greater responsibilities, as a figure of convergence between different professions that invest and get involved in the company.